What Are Idle Games / Clicker Games?

Idle games, also known as incremental or clicker games, are mobile games that require minimal effort. Players tap the screen to progress, earning in-game currency and upgrades.

Key Highlights:
📲 Simple actions like tapping the screen to advance.
📈 In-app ads generate 60-70% of revenue.
🎥 Rewarded video ads are one of the best ad formats.

How Do Idle Games Work?
These games are easy to start: users tap the screen to earn currency and progress. Some idle games allow progression without active interaction—players just need to wait or return to the app later. This mechanic helps with player retention.

Who Plays Idle Games?
Idle games attract a broad audience due to their simplicity. The majority of players are men aged 18-44 from the US and Western Europe. However, game themes can influence demographics.

How to Monetize Idle Games?
Idle games are developed quickly and cost-effectively, generating revenue through ads and in-app purchases. Ads contribute to 60-70% of revenue, while purchases account for 30-40%. Rewarded video ads are particularly effective for retention and monetization.